Consider these 100+ Marketing
Tools for Promoting your product,
service or Website offline.

100+ Marketing Tools

1. Advertising (online or offline)
2. Attire (are your dressed professionally?)
3. Audio-Visual Aids
4. Barter (exchanging services with others)
5. Benefits List (what benefits do you provide?)
6. Brand Name Awareness
7. Brochures
8. Business Cards (include email & website)
9. Business Plan (a must-have for every business owner)
10. Catalog
11. Charities (helping them)
12. Classified Ads
13. Club / Association Membership (see and be seen)
14. Column in Publication
15. Community Involvement (relationship building)
16. Computer
17. Contact Time with Customers (too much or not enough time)
18. Contests (opt-ins, great lead collector)
19. Coupons (offer discounts for services)
20. Consultations (offer free sit-downs)
21. Credibility (produce testimonials)
22. Credit Cards (provides flexiblity, increases purchases)
23. Customer Mailing Lists (reach more people)
24. Days & Hours of Operations (convenient hours, post on website)
25. Décor (does it match your business?)
26. Demonstrations
27. Designated Guerrilla (designate a person to follow the plan)
28. Direct Mail (reach more people)
29. Easy to do Business With (what's your attitude like?)
30. Email (great way to communicate)
31. Enthusiasm (boost it up)
32. Expertise (know your business inside & out)
33. Financing ( 0% offered for product / service)
34. Flexibility
35. Flyers (pass out)
36. Follow up (within 2-3 days)
37. Forms (order form/invoice - include name, phone, website)
38. Frequency Programs (buy 5 - get 1 free)
39. Fusion Marketing (split with other businesses)
40. Gift Certificates (offer as incentives, keep a log for tax write-off)
41. Gifts (Business / Corporate / Employee)
42. Giver-vs-Taker Stance (Do you give more than you take?)
43. Guarantees (warranties, offer money back)
44. Identity (of company or product)
45. Incentives (staff or customers)
46. Infomercials (30-60 seconds)
47. Inserts (put in newspapers, flyers, mail)
48. Logo (make it business friendly)
49. Location
50. Magazines (subscriptions in waiting rooms for customers to read)
51. Marketing Calendar (keep track of important dates)
52. Marketing Plan (corporate mission, strategies, vision, performance analysis)
53. Marketing on Hold (create a unique on-hold message)
54. Media Contacts / Public Relations
55. Memberships
56. Merchandise displays
57. Name (how are you getting your company name out?)
58. Newsletters (print, enews, direct mail)
59. Newspaper (create news articles for your company)
60. Niche—Product / Service
61. Opportunities to Upgrade
62. Partial Payment Plans (early pay-off incentives)
63. Past Success Stories (testimonials, keep in one file for easy access)
64. Phone Demeanor (smile while on the phone)
65. Prospects Mailing List
66. Post Cards or Post Card Decks (advertise your business)
67. Posters
68. Promotional Items
69. Quality (what is the quality of your service or product?)
70. Radio (advertising)
71. Referral Program (offer discounts for referrals)
72. Refreshments Offered (serve coffee for waiting customers)
73. Reprints (of articles by / about you)
74. Reputation (What do others think of you / your company / your services?)
75. Research (product & industry)
76. Sales Staff (hire, their attire, attitude)
77. Sales Training
78. Samples (offer samples of your products)
79. Satisfied Customers
80. Selection
81. Seminars
82. Service (What you provide to your customers)
83. Sharing
84. Signs, Inside
85. Signs, Outside
86. Speaker at an Event (volunteer to be a speaker)
87. Special Events
88. Speed (do you offer prompt service?)
89. Sponsorships (events, teams)
90. Spying (on your competition)
91. Stationery (add website and email)
92. Surveys (Surveymonkey.com)
93. Take One Boxes
94. Telemarketing (great book - Never Cold Call Again)
95. Television (Commercials)
96. Testimonials (ask for customer satisfaction, post on website)
97. Thank You
98. Theme (Branding) (keep it consistant)
99. Toll Free Number (a must-have for every business)
100. Trade Shows & Expos (a great place to show off)
101. Window Display
102. Word of Mouth (how are people talking about you? Were they satisfied?)
103. Website (EVERY BUSINESS MUST HAVE A WEBSITE)
104. Yellow Pages (place an ad for your business or products)
105. Vehicle Magnets (Advertise your business when driving)

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